Accuracy in color is crucial when communicating a company’s brand. When it comes to classic colors like “Coca-Cola red” and “Home Depot orange,” a close imitation falls short. Precision is essential. Label and package printing experts have developed tools to help converters get closer to the colors brands need.
There are currently more options for both printers and brands than ever before. It’s crucial that various print methods, including flexo and digital, maintain color uniformity. Environmental sustainability must also be factored in; mismatched colors on printed materials result in costly reprints and wasted time.
Color Management Safeguards Brand Viability
According to Marc Levine, GMG Color’s Director of Business Development, color management has progressed beyond its purely aesthetic purposes and has become a safeguard for the long-term viability of brands. It enables the saving of ink and lessens the likelihood of waste caused by mistakes or flaws in the printing process. In today’s competitive market, maintaining brand consistency via careful attention to color management is essential.
Color management is becoming more valued by converters. They now have more opportunities than ever before, thanks to the development of cutting-edge technology.
The importance of employing the right tools to develop, implement, and maintain color-management standards is emphasized by people like Jeff Skolnik, Business Development Manager at flexographic printing experts Anderson & Vreeland. Skolnik says that ineffective processes and missed opportunities to delight customers follow from failing to implement color-management standards.
Printers are increasingly embracing color management systems, according to Catherine Haynes, Prepress and Pressroom Technical Resource and Training Specialist at All Printing Resources (APR). Haynes claims that originally, brand owners were the primary enthusiasts of using these products, but printers are quickly catching on to their value as well. These technologies are also becoming better at connecting with other production systems, which boosts overall efficiency and reduces waste resulting from poor or improper color management.
Digital Color Management Tools Are Now Becoming Standard
Following the outbreak of the Covid-19 pandemic, there was a dramatic change in color management that pushed manufacturers and printers toward digitalization. Digital color assessment, approval, and reporting tools that can be accessed remotely have now become standard in the industry.
According to Pieter Mulder, Brand Global Strategic Account Manager at color management vendor X-Rite, the necessity of digital color processes was highlighted by the epidemic. Since ink and material prices rose, reliable color management became critical for converters to preserve profitability, as it was simultaneously becoming more difficult to communicate color objectives and maintain consistency.
The explosion of online shopping has demonstrated the need to maintain color uniformity across various devices. Constantly replicating precise, reproducible color across all media is important.
Automation Has Become Essential
The printing industry for labels and packages has changed dramatically as automation has become the norm. For printers to maintain efficiency and output despite staff shortages caused by the pandemic, automation has become absolutely essential. Automation has changed the game for quick-turnaround, low-volume print runs.
There are a number of methods and technologies available for preserving color consistency and guaranteeing precision throughout the printing process. For instance, GMG’s software helps converters fulfill even the most exacting client specifications in a high-precision setting. Things like digital measurement and certification reporting have also been able to become automated.
The industry has been simplified by the application of automation to color management procedures. Brand value is increasingly becoming associated with reliability and quality as a result of technological advancements. Digital processes are now being used by the industry to ensure precise and consistent colors are being produced for brands, converters, and everyone else in the supply chain.