Quick Response (QR) codes can provide a highly effective way to market your products and encourage customer engagement. You can use scannable QR codes in multiple creative ways to help customers learn more about your products. The following are some ideas to consider for QR codes on your product labels.
Offering customers a way to save money on your products is a great way to boost your business. Include coupon QR codes on your product labels. When customers scan these QR codes, they’ll be able to purchase your products at a discounted price. With coupon QR codes, you can give existing customers a reason to keep buying your products. These QR codes can also help you find new customers.
Show Off Your Products
Image galleries allow customers to see more of your products. Use QR codes that open an image gallery featuring your products. You can change the images in this gallery from time to time in order to show off new products or feature other products.
Boost Your Business Page
Business pages, such as landing pages, can provide customers with just enough information to capture their interest and make them want to learn more. To get potential customers to visit your business page, use a QR code that links right to it. Customers who scan this code should see a page that includes your company’s contact information, as well as a link to your official website.
Provide Useful Information
If you have PDFs for your products, such as instruction manuals, QR codes on product labels can link to these. Having PDF QR codes makes it convenient for customers to read through instructions or get other useful information about your products.
Ask for Feedback
Giving customers a way to provide feedback is a good way to make improvements to your products. Include feedback QR codes on your product labels, which offer a convenient way for customers to give their input and make suggestions for improvements. With this feedback, you can work on making your products more appealing to customers.
Link to Videos
Use QR codes that open videos when customers scan them. The videos they’re linked to can provide customers with more information on your products or your company. You can have your QR codes open one video or a series of videos that give customers more details about what your company offers.
Make the Most of Social Media
Social media QR codes make it easy for customers to visit one or more of your social media accounts, where they can read or look through your posts and leave comments. You can include social media QR codes that allow customers to pick which social media account they want to visit, such as Twitter or Facebook. Alternatively, you can make separate QR codes for different social networks.
Customer reviews can help spread the word about your products. Review QR codes give customers a simple way to leave reviews. Consider adding this type of QR code to product labels in order to get more reviews.
For an eye-catching effect, consider having QR codes printed in colors other than black and white. Just make sure that your color scheme has enough contrast to be scanned. With a colorful QR code, you can grab customers’ attention while also giving them a way to find out more about the products you’re marketing.
Email QR codes can be used to provide customers with a quick and easy way to communicate with your company if they have questions or concerns. You can also use these QR codes to encourage customers to offer feedback on your products. These codes open an email template that customers can use to reach out to you.